Affiliate Marketing Uncategorised

3 Ways Business Blogging Yields Measurable Results


Make Your Blog Contribute More to Your Business

3 Lego Musketeers-1

Blogging remains a key element of your marketing mix.

As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses.

Most businesses, both B2B and B2C use blogs. They are rated by marketers as very effective. According to 2016 US Content Trend Research by Content Marketing Institute/MarketingProfs,

  • 81% of B2B marketers use blogs as a content tactic;
    59% of B2B marketers find blogs to be effective.
  • 77% of B2C marketers use blogs as a content tactic;
    53% of B2C marketers find blogs to be effective.

As for smaller businesses, the biggest takeaway from Orbit Media’s Second Annual Blogging Survey is: “Blogging is remains important, especially for smaller business.” 

Orbit Media’s blogging survey helps bloggers put their blogs in perspective. This can be difficult to do when many use the top blogs in their broad category as a point of reference. 

Blogger Survey-Orbit Media-1-2

BTW, here’s what 7 blogging superstars recommend.

Download The Definitive 2015 Blog Checklist

3 Ways business blogging yields measurable results

Despite being around for years, business blogging still yields measurable results. To maximize results, you must use your business blog properly as part of your integrated marketing strategy associated with your business plans.

Blogs improve your content, social media and search marketing. This improves your overall marketing and business efficiency. As a result, blogs reduce redundant functions and expenses while supporting lead generation and sales.

Here are the 3 ways business blogging yields measurable results.

3 Lego Musketeers-1

Download The Definitive 2015 Blog Checklist

1. Blogs enhance search (SEO)

Blog content is intricately interwoven with your overall search marketing and optimization.

Actionable Business Blogging Tips:

  1. Associate your blog categories with your core keywords. Focus and organize your blog content for users and search engines. Spin Sucks’ Gini Dietrich uses mind maps to plot keyword terms. 

    Gini Dietrich Keyword Mind Map-1

  2. Focus each blog post on one of your long tail keyword terms. The objective is to provide quality content, not keyword stuffing.
  3. Include a long tail keyword phrase in your headline (where possible). Within your headline, place the keyword as close as possible to the beginning. But choose reader comprehension over keyword use!
  4. Use real words in your blog URL. Don’t use automatically generated URLs. Include your keywords to make the URL useful to humans and search engines.
  5. Link to your own pillar content and to third party sites. Don’t buy links. Where possible, use keyword link text. This means don’t link to the word “here.”
  6. Add text to non-text elements of blog posts. Search engines can’t see non-text content. Your blogs, however, can include photographs and images, video, audio, infographics, presentations and PDFs. Therefore, you must add search-friendly text to their captions and descriptions.
  7. Optimize the size of your images and other nontext content. If too large, they can slow down your blog, hurting your results.
  8. Ensure every blog post is search optimized. The easy way to do this is to use a plugin. I use the Yoast All-in-One plug-in. (BTW, here’s my webmaster’s 10 Essential WordPress Plug-ins.)
  9. Maximize your blog’s speed. wholesale jerseys It’s not just Top Gun’s Maverick that feels the need for speed. Speed has important implications for readers and search. (Get the technical details on blog speed here.)
  10. Install a site map. While it’s easy to overlook this step since it’s technology based, it’s tells the search engines what’s important on your blog.
  11. Update evergreen blog posts to keep them fresh. This shows your content is current for readers and search engines. Jonathon Colman’s Content Strategy Resource page is a great example since he asks for new resources.

    Example of Pillar Content

    Example of Pillar Content

    Evergreen Pillar Content

    Example of How To Keep Evergreen Pillar Content Updated

  12. Write guest posts. While guest blog posts don’t necessarily drive search results directly, they take advantage of attracting attention on other blogs. Often, you can link to your blog in your bio.Here’s an example I wrote for Social Media Examiner. (Note: We do NOT accept guest posts!) 

    Heidi Cohen's guest post on Social Media Examiner

    Heidi Cohen’s guest post on Social Media Examiner 

  13. Add metadata for increased internal findability. If your employees can’t find your blog content, they will create new content from scratch. (See Rebecca Lieb’s point 4 below.) 

Download The Definitive 2015 Blog Checklist


2. Blogs increase content distribution and support social media

As a key element of your overall marketing and content marketing plans, it’s critical to promote your blog posts.

Michael Hyatt, former CEO of Nelson Publishing, the largest independent US book publisher believes consistency is more important than frequency to build your blog. It builds your audience when readers know when to expect your content.

Actionable Business Blogging Tips:

  1. Include non-text visuals to attract reader attention. Your blog content needs to stand out in readers’ social streams. (Here’s a list of free photograph sites that you can use. Always check whether you have the right to use the content and what attribution is required.)
  2. Present your blog content in multiple formats in a single post. This allows readers to consume your content in the way they wish. RazorSocial‘s Ian Cleary often uses a combination of screenshots, presentations, videos and infographics.

    Screenshot used in a blog post on RazorSocial

    Screenshot used in a blog post on RazorSocial

    Infographic used in a blog post on RazorSocial

    Infographic used in a blog post on RazorSocial

  3. Mention or interview influencers in your blog posts. Don’t just include influencers in your social shares to get their attention. While it’s a good idea to drop them an email to let them know that you referenced them, don’t expect them to share your content.

    Example of Influencer Input on Actionable Marketing Guide

    Example of Influencer Input on Actionable Marketing Guide

  4. Notify both email and RSS subscribers that you’ve published a new post. Give readers a choice of how they want to get your content. Don’t forget to have a mobile version of your blog. People read content on their smartphone as a time filler.
  5. Promote your latest post on your website. Don’t assume that site visitors know about your blog. At a minimum, include it in your navigation.
  6. Mention your blog posts in your customer service emailings.
  7. Add a link to your current blog post to your email signature file. Make everyone in your organization use a standard email sig file. This reaches people who may have filters since it goes to their main inbox.
  8. Include your blog in your offline marketing. Where possible mention your blog in your advertising and other collateral.
  9. Batch schedule your blog content shares. This helps keep your post top of mind longer.
  10. Tailor your social media shares based on the social media platform. Skip the one size fits all approach. Use different quotes, hashtags and images.
  11. Include hashtags in your social shares. This expands your social media audience.
  12. Hand-select related posts at the end of each article. Take the time to ensure that the information is relevant to readers.
  13. Encourage employees to share your blog posts. This means that you need to notify them each time you post new content and have social media guidelines so that they know what they can and can’t do.
  14. Add consistent social media share buttons at the top and bottom of every post. Many readers need to be convinced before they share your content and won’t scroll back up to the top of your post.
  15. Embed relevant social shares. Make it easy for readers to share your posts with tools like TweetThis and Pin buttons. Bear in mind that most pins are done via Pinterest’s app.
  16. Link to your blog in your social media profiles. Maximize your blog reach.
  17. Focus your social media efforts. Don’t spread yourself thin trying every new platform. Find the platforms that work best for your business.
  18. Test lesser known social media platforms. For example, Pinterest is the second biggest driver of social media traffic for BuzzFeed.
  19. Support your shares with social media advertising where appropriate. Social media advertising continues to grow and platforms are creating new ways to increase the visibility of business content.
  20. Repromote older posts where appropriate. Include social shares in your editorial calendar.
  21. Curate older blog posts into new posts or other content. Think ebooks or other pillar content. Unless your content is linked to a specific current event or trend, consider ways to extend the useful life of your content.

Download The Definitive 2015 Blog Checklist


3. Blogs support sales and lead generation

Blogs provide measurable results related to your business’s goals. The more specific and actionable your objectives, the easier it is to track your progress.

Joe Pulizzi, head of Inc-500-ranked Content Marketing Institute and author of Content Inc is laser-focused on subscriber counts. Content Marketing Institute has grown its email list exponentially over time. 

Email registration-call to action for Content Marketing Institute

Key Templates for Content Marketing, Social Media, Influencer Planning

According to Pulizzi, their internal data shows that their best audience engages with them across 3 touch points including email, podcasts, social media, print magazine and live events.

Don’t be discouraged by Content Marketing Institute’s numbers. Very few blogs, especially B2B blogs, reach this height.

By comparison, Orbit Media spotlights that they’ve got 10,500 subscribers.

Example of social proof-subscriber list size

Orbit Media Studios includes the size of their email subscriber list as social proof.

More broadly, blogs contribute to achieving the breath of key content marketing metrics. Rebecca Lieb’s 6 content marketing metrics are useful regardless of your business type.

  1. Brand health. Uses content to make your brand stand out. This encourages more interest in and positive consumer behavior related to your brand.
  2. Brand Innovation. Helps achieve organizational objectives by asking for ideas, engagement and/or user generated content (UGC).
  3. Customer Experience. Increases popularity while mitigating existing and potential issues.
  4. Marketing Optimization. Streamlines your marketing efforts to improve results and reduce redundant employee and agency efforts.
  5. Operational Efficiency. Decreases expenses and risks through more efficient content creation, use and promotion. It also streamlines activity across your firm.
  6. Revenue generation. Includes sales, lead generation, reduced time to purchase and subscriptions.

Apply Rebecca Lieb's 6 content metrics to business blogs

Diagram of Rebecca Lieb’s 6 Key Content Marketing Metrics 

Brand health, brand innovation, and customer experience tend to be more difficult to measure than marketing optimization, operational efficiency, and revenue generation.

Actionable Business Blogging Tips:

  1. Include product and employee photographs and videos, where appropriate, to generate more leads and sales from your blog.
  2. Link to the appropriate product pages, particularly for the basic 5 types of content: product information, customer questions, product how-to’s, styling and reviews.
  3. Update the links to Watch old product pages to current products or category pages to avoid loosing prospects and increase search findability,
  4. Incorporate 1 or more relevant calls-to-action to ensure that your blog drives measurable results. Guide your readers to do something after reading each post.
  5. Keep testing key elements of your blog. Even the best bloggers don’t get it right every time. Your objective should be to continually make incremental improvements. Follow Upworthy’s lead.

    Upworthy Title Test

  6. Document major events and other business issues that have an impact, either good or bad, on your results. Next year, there’s a good chance no one will remember a weather event or computer glitch.


Download The Definitive 2015 Blog Checklist


The bottom line is that blogging is a core element of your marketing mix. Integrated into your content, social media and search strategies, business blogging yields measurable results beyond sales and lead generation. It helps optimize your resource use and build your brand and business.

To accomplish this, you need a blog strategy that’s incorporated into your overall marketing and business strategies.

What has been your biggest blogging obstacle to overcome and why?

Download The Definitive 2015 Blog Checklist

BTW, if you’re attending MarketingProfs B2B Forum in Boston, please join Jeffrey L. Cohen of Oracle’s Salesforce and me (FYI—We’re not related except by name!) for Teach Me How! 10 Essential Strategies to Blast Off Your Blog on Thursday, October 22 at 2:30pm!!!

Heidi Cohen At MarketingProfsB2B-2-7


Further, my webmaster, Larry Aronson, and I are holding office hours on Wednesday, October 21st and Thursday, October 22nd from 3:30pm until 5:00pm. Come get your FREE blogging advice! Drop me an email to register for a specific time.

Happy Marketing,
Heidi Cohen


Social Media Success Summit
Register Now And Save!


Free Offer —

The 2015 Ultimate 4th Quarter Marketing Kit

<a Cheap Jerseys href=”″>The 2015 Ultimate 4th Quarter Marketing KitDownload this kit to learn everything you need to beef up your end-of-year online marketing strategy.

The 2015 Ultimate 4th Quarter Marketing Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.

The kit’s contents will help you get the most out of your Online Marketing research:

  • <span style="font-family: fake oakleys helvetica, arial, sans-serif”>The 5 Principles of Engagement Marketing
  • The Video Marketing Handbook
  • How to Accurately Track Your Social Media Buzz
  • Lead Flow that Helps Your Grow

Download This Free Kit Today!

See More Free Offers

Photo Credit:

Source link

bbc sports personality of the year shortlistFerrell had crashed his car early Saturday morning in what police said was a “severe” accident, crawled out from the back window and tried to get help at the closest home to the scene by banging on the door, Charlotte Mecklenberg police Chief Rodney Monroe said to the Observer. replica oakleys The woman at the home believed Ferrell was knocking on her door to rob her and called 911. According to police, Ferrell acted aggressively when officers arrived, leading one police officer to fire his taser at Ferrell before Kerrick started shooting. Ferrell was unarmed.This month marks the 20th anniversary of his first streak, at the Rugby Sevens in Hong Kong, the result of a pub bet. The experience got him hooked on public nudity: “I ran round the whole stadium and 65,000 people were cheering and laughing it was the most amazing feeling.”Subscribe to USA TODAYAlready a print edition subscriber, but don’t have a login?Activate your digital access.Manage your account settings.My AccountLog OutNew York Giants kicker Josh Brown (3) in a preseason NFL football game against the Cincinnati Bengals at Paul Brown Stadium.(Photo: Andrew Weber, USA TODAY Sports)The New York Giants released kicker Josh Brown on Tuesday after the NFL reopened its domestic abuse investigation last weekfollowing police documentsrevealing the kicker said he had abused his ex wife.Brown previously had been placed on the commissioner’s exempt list.In journals and emails given tothe King County (Wash.) Sheriff’s office followinghis May Cheap NFL Authentic Jerseys 2015 arrest for fourth degree domestic violence assault, Brown said he had been “physically, emotionally and verbally abusive” to then wifeMolly Brown. Tom Brady’s 406 yards were highlighted by the 79 yard backbreaker he floated to Chris Hogan (129 yards) in the middle of the final period, and the quarterback’s performance might’ve made up the minds of any MVP voters who were tuned in among the national TV audience. But that Brady was sacked just once, that he threw touchdowns to three different receivers, that he connected with seven different targets, and that LeGarrette Blount averaged 4.0 yards a haul against the NFL’s stoutest run defense was indicative of what the Patriots offense remains capable of as a whole. Even without No. 87.Well, back in the 1930s, a baker named James A. Dewar invented a sort of strawberry shortcake snack for Hostess; yellow sponge cake with strawberries crammed inside. Because strawberries were only in season a couple of months out of the year, they eventually switched it up and filled them with bananas instead. People didn’t exactly go crazy for them.
concussions give the nfl a major headacheOnce that is done, we aspirate your abdominal cavity. After you die, blood pools in your organs, and arterial embalming removes only a fraction of your body’s blood. We also do this to remove various other bodily fluids, as well as any urine or feces that wasn’t expelled when you died (which totally happens). ?”We put the fifth (Super Bowl) trophy in the case,” he said, without hesitation. “Period. That’s it. All of the losses were cheap oakleys outlet by 3 or 4 points and less. Rodgers would have great passing stats one week, and then follow up the next week with a lackluster performance. General poor special teams play also attributed to the Packers inconsistency.. Another cutting in approach, beading, can practically eliminate the need to use masking tape to protect one painted area from another. Use a beveled trim brush with nice long bristles. Hold the brush so that your thumb is on one side of the metal ferrule and your fingers on the other. In Los Angeles is skyrocketing and we do not have the staffing to safely patrol our neighborhoods as it is, the Los Angeles Police Protective League said in a statement released Tuesday. Safety must be our priority above NFL games and other special events. City Council had also urged Kroenke to pay for police officers in a letter sent last month. For example, Freud’s analysis of a what a dream means revolved around his theory that Cheap nfl jerseys just about every human action or impulse is based on one’s sexual desire (a simplification to be sure, but still relatively on the mark). He even posits that falling in a dream, or the inability to fly symbolizes succumbing to sexual desire. wholesale nfl jerseys If falling endlessly in a dream can be equated with succumbing to sexual desire by such an influential psychologist, it seems that any interpretation of a dream could have at least a little fake oakleys credibility. “Tremendous. Tremendous. Field position was phenomenal. Venkatesh Movva, president COO of EFLI, says American football will grow once the first men’s professional league commences next June in India, Pakistan and Sri Lanka. “There is no better champion than Warner, who has an incredible success story having worked in a grocery store for $6 an hour, then in a graveyard shift before becoming a superstar NFL Jerseys Cheap in NFL, to promote the sport in India,” Mr. Venkatesh said.. While we’re discussing being a “baby,” let’s also consider those 51 wholesale nfl jersyes teammates and numerous coaches and staff members that apparently didn’t have the character to resist following Incognito’s lead. Given this Baratas Ray Ban player’s well known reputation, it’s perplexing that this is the man an entire roster chose to follow. Or were they simply too afraid of him to object or even communicate his behavior to management? Was his bullying leadership style so commonplace in football that 51 players didn’t notice? Or were they not “tough” enough to take a stand?.
nba players take home paltry salariesIf you didn make the daily choice to support yourself in having your goal, decide if you wish to develop a new potential solution to having what you want or re evaluate what you want. If your goals no longer hold any attraction for you, then let them go. A 60 yard TD pass on the first possession. He certainly likes his first possessions throwing a 54 yard TD pass last week on his cheap football jerseys initial touch. Celebrations have wholesale jerseys china always been a part of the game but this year the NFL decided to turn the light switch off. It is not an uncommon penalty of unsportsmanlike like conduct to be issued after a large celebration in the end zone. CTE, ray ban sunglasses which is the result of head trauma, is said to causedementia, memory loss and depression, and some research has determined that it could lead to a propensity to commit acts of domestic violence. Dr. It a retrograde environment, where cheerleaders are both exploited and protected. For instance, the five former Buffalo Jills cheerleaders who sued the team in April allege cheap oakleys that they were forced to attend an annual charity golf tournament where they were off to male bidders, yet their last names were kept private to protect them from overly avid fans. This is often done to try to explain what causes or is likely to cause something else to happen. For example, you might want to try to predict a college GPA based on drinking or sleep habits.. The Eagles offense is ranked 20th overall (336.0 yards per game) and 27th in passing (221.1 ypg). The Bengals defense is not good, ranking 23rd overall (366.5 ypg), replica oakleys but they are a respectable 13th against the pass (246.0 ypg). “I was embarrassed to ask someone for help,” he disclosed. “I did it by myself. “He’s done ray ban outlet a great job,” LSU running back Derrius Guice said after the team’s road win over Texas A “He’s a family guy. He keeps us close. Now, cheap oakleys sunglasses to give you a better idea of how freaking cheap oakleys sunglasses amazing that is, an average adult runner needs about 4.5 hours to complete a marathon. So between practice, the marathons themselves, and the time he ran 40 miles straight from the city of Puri to Bhubaneswar, Budhia probably spent close to a 1,000 hours running, often in 120 degree heat. Oakley Sunglasses Clearance are well known for giving some of the best polarized lenses worldwide. Their High Definition Optics of Polarization lenses provide crystal clear vision in harsh surface conditions like snow and open water, and filter 100% of UVA, UVB and UVC rays..
10 stats that prove peyton manning was a top 3 all”That’s what it’s about. It is like gold,’ says Lawrence Roullier White, who runs an artisan perfumery in London.’Petals do not give out much oil, so you have to distil tons of petals to get any rose oil, which all adds to the cost.’One bottle of the Chanel perfume contains 1,000 jasmine flowers.’These flowers, which are grown especially for the brand in Grasse on the French Riviera, are picked by hand and only at night to capture their full aroma.’The cost involved in producing such luxurious href=”” target=”_blank”>cheap jerseys essential oils is huge.For example, to make just half a kilogram (1lb) of jasmine oil, 3.6 million flowers are needed at a cost of almost 3,000.Other ingredients in Coco Mademoiselle (named after Chanel fashion house founder Gabrielle ‘Coco’ Chanel) include iris flowers from Florence, Sicilian oranges, French roses and essence from the rind of the citrus fruit bergamot, grown in the Italian region of Calabria.You can find brilliant products that work just as well for a fraction of the price of designer brandsIt was created by perfumer Jacques Polge who has been the ‘nose’ of Chanel since 1978 with the aim cheap ray bans of having more youthful appeal than the iconic Chanel No 5.It Cheap Oakleys is billed as being ‘dedicated to courageous, brave and modern women who prefer luxury and elegance.”At the end of the day, you get what you pay for,’ adds Mr Roullier White. If you hold the party in the summer, you could Fake Oakleys create a summertime beach theme. I have seen some people buy 3 legendary packs, and make close to 500K coins off the auction house. It was a normal bowel movement, until suddenly: surprise snake to the dick! Luckily, it fake ray ban sunglasses like the previous toilet intruder was non venomous, but no one is fully comfortable using wholesale jerseys the word “luckily” when snakes are biting you on the dick, and he still had to seek medical attention.. Skeptical about his having being admitted at all, the teachers predict failure and are not deeply sympathetic. Among all the breeds discount football jerseys of reptile leopard geckos are one of the most easy to take care Wholesale Jerseys of breeds. Readings from the crash test dummies that measure head trauma showed a score of 2500 for the occupants of the ’89 car. No one in the government earns as much as he does. Anyway, Nathan Fillion appears to be one of the people who likes it. Wrap the ribbon once at the waist and tie in a small bow off center, letting the ends of the ribbon drape to knee length. He’s also seen as a leader.”We’re going to follow that guy.

About the author

Jason L

Add Comment

Click here to post a comment

Track Every Click You Paid For

Video and Whiteboard Animation